Since I am not even sure if there is still a Quizno’s franchise in my area, I did not rush to the website http://www.millionsubs.com when I first heard about it. We have been deluged lately with free food from places I don’t frequent and feel badly about taking advantage of by going just for the freebies.
First there was the first ever sit down restaurant that had a Super Bowl ad – Denny’s. This ad ran once during the Super Bowl and advertised a day when Denny’s would provide a free Grand Slam to people who came in between 6 am and 2 pm. From news stories and video, most Denny’s were packed to the point that lines formed.
Next, there was IHOP and National Pancake Day just earlier this week. While a short stack of pancakes was free, IHOP encouraged those partaking to make a donation to a local children’s hospital. Who can refuse?
Then, just this morning, I read about Quizno’s. They were giving away one million coupons for a free sub. Fantastic! Not quite as open-ended as the Denny’s or IHOP offers but still, free food.
Do you know of any restaurant trying to improve its bottom line in a time of recession by getting you in the door with free food? Should you convert to a paying customer – which is ultimately the goal of such marketing ploys, the freebies work!